Saying "No" is a Privilege I Worked Hard For.

How I decide which opportunities not to chase, and the one “yes” that changed everything.

Build a Business That Can Fire You Pt. 2

Building in Isolation Will Make You Crazy

I Think I Just Got Fired...

The $7K decision that changed my life

You don't know what you're doing

And thats okay...

The Most Dangerous Stage in Business.

The Unsexy Onboarding Playbook That Actually Works.

Read This Before You Fire Your Head of Marketing.

Your Agency Doesn't Suck, You Do

Virality Isn’t a Strategy

The Moment That Changed Everything for CROSSNET

This One’s Gonna Sting (But You Need It)

Navigating the shark-infested waters of eCommerce.