Hey.

Wasting no time, today, I want to talk about power.

Not the kind that comes from money, influence, or even skill, the kind that comes from being genuinely undeniable at what you do. The founders who win long-term–the ones who have opportunities, capital, and high-value connections chasing them–aren’t just great at business.

They’re great at branding themselves.

Your personal brand is an insurance policy for your career. It makes sure that:

• You’re never starting from scratch again.

• Every deal, partnership, and investor takes you seriously.

• You can pivot, launch, or scale anything–because people trust you.

I’ve seen too many insanely talented founders stay invisible because they thought their product alone would do the talking. But in 2025, people buy into people just as much as they buy into brands. So how do you become undeniable in your space?

Be Everywhere (Omnipresence is king)

If you’re serious about playing the long game, you can’t just be great at what you do–you need to be known for what you do.

You could have built a billion-dollar brand, but if no one outside your immediate circle knows your name, you’re starting from scratch every time you enter a new industry, raise capital, or launch a product. The solution? Omnipresence.

Your name should be everywhere–on social media, podcasts, guest articles, speaking engagements, and collaborations. Pick two to three platforms where your audience hangs out and go all in. For most founders, this means:

• Twitter/X: Punchy, thought-provoking insights that build authority.

• LinkedIn: Business credibility, networking, and long-form content.

• Instagram/TikTok: Engaging video content to humanize your brand.

When someone Googles you, there should be no question that you’re a force in your industry.

And here’s the cheat code: Consistency beats intensity. You don’t need to go viral overnight (you won’t). You just need to show up again and again and again. Play the long game, and soon enough, you’ll be the person everyone recognizes, respects, and wants to do business with.

Share Ideas Worth Quoting

You know why certain people dominate conversations in their industry? It’s not just because they’re smart–it’s because they say things that stick. If you want people to talk about you, quote you, and share your ideas, you need to make your messaging memorable. Take the most successful founders–chances are, you’d be able to recognize at least one or two memorable bits that they’ve dropped over time. Things that are simple, repeatable, and instantly recognizable. (Think Steve Jobs saying “the only way to do great work is to love what you do.”)

Most people overcomplicate their messaging. They think they need a perfect long-form explanation of their ideas when in reality, the best personal brands distill complex thoughts into 1-2 punchy lines that hit hard. Not everyone is going to speak in quotes like Drake (that would be unrealistic), but you should be crafting soundbites that people can repeat in conversations, share on social media, and internalize in seconds. If they can’t remember what you said, they can’t remember you.

Tell the Whole Story (Not Just the Wins)

Nobody connects with perfection. People don’t want to hear about how you effortlessly scaled to eight figures or how you never made a bad hire–they want to hear about the moments you almost quit.

The sleepless nights,

The deals that fell apart at the last second,

The times you thought you were finished.

Why? Because that’s the reality of entrepreneurship. The best personal brands aren’t just highlight reels–they tell the whole story. Look at the founders who have built cult followings:

• They share their worst failures just as openly as their biggest wins.

• They document the messy middle, not just the end result.

• They make people feel like they’re in the trenches with them.

The secret? Vulnerability builds trust. Nobody relates to a perfect success story, but everyone relates to struggle. Some of my absolute favorite stories that I’ve told in my career are the ones where things went wrong, not right (crazy one here if you’ve got a second). If you want to build a personal brand that actually resonates, stop acting like you have it all figured out. Because the truth is, none of us do.

Build a Platform, Not Just an Audience

Here’s where most people screw up: They focus on vanity metrics (followers, likes, engagement) instead of real business assets (community, emails, relationships).

A social media following is great–but an owned audience is everything. You don’t want to just build a Twitter or LinkedIn presence. You want to turn that audience into a legitimate asset that moves with you no matter what happens. How?

• Build an email list (it’s the most valuable asset you own).

• Create a community (Slack, Telegram, etc. – something that lives beyond social).

• Turn your audience into actual relationships (host events, mastermind groups, calls).

Because if Twitter dies tomorrow, can you still reach your audience? If the answer is no, you don’t own your personal brand–an algorithm does. Build a platform that moves with you, and you’ll never have to start from zero again.

Too Many Tools, Not Enough ROI?

I’ve been there–paying for six different platforms just to run basic campaigns. One for email, another for SMS, a third for popups. And somehow, nothing talks to each other. It’s expensive, messy, and a huge time suck. That’s why I’ve been digging into Omnisend lately. It brings email, SMS, and push all under one roof–no Frankenstein setup, no bloated features you’ll never use.

It’s actually built for operators. Smart automation that converts, segmentation that makes sense, reporting that shows you what’s working (and what’s not) without a data science degree.

If you’re running abandoned cart flows, product drops, or targeted promos, this platform actually helps you move faster–not slower.

The best part?

There’s a solid free plan, and real humans on support 24/7 (no bots or gated replies). If your marketing stack feels like duct-taped tools and scattered logins, might be time for a switch. Check out Omnisend–it could be the cleanest move you make all quarter.

Play the Long Game

Most people give up before the momentum kicks in. They post for three months, don’t go viral, and assume it’s not working.

The truth?

It takes years to build an elite personal brand. But once you do, it prints money for the rest of your life. Want to know the best part? Your brand isn’t tied to one company, one deal, or one moment. It follows you wherever you go. So when you launch your next venture, raise money, or make a career shift–you’ll already have a pipeline of people who trust you, respect you, and want to work with you.

That’s real power.

Much love,

Chris